Are you finding Dog Owners are not willing to spend money right now during C-19? Maybe a lack of clients is an ongoing battle for you - even sans pandemic.
Let me ask you more critical question;
𝐃𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞 𝐚 𝐒𝐢𝐠𝐧𝐚𝐭𝐮𝐫𝐞 𝐎𝐟𝐟𝐞𝐫?
If not, or if you don't know what I'm talking about - that's the missing puzzle piece in your business right now, and it's been screwing you over your entire career thus far.
But we are about to change all that for you.
A Signature Offer is a high-end training program, in which a client stays with you for an extended period of time, working through a success path of the very best and very most you have to offer.
I have never met a trainer, or in fact any service based entrepreneur, who can't add this to their services, EVEN if they are new to business, EVEN if they are worried they have 'nothing to offer', and ESPECIALLY if they are an introvert!
When you DON'T have a Signature Offer in place, your services are comparable to everyone else's and unfortunately that falls into the 'unnecessary spending' bracket when times are uncertain, like now.
You and I both know what you do is vital, but it's not packaged to reflect that.
Let me share something with you - if you were a largely referral based business, it's the 'referral system' which has dried up, not the client need.
There are less vet visits, less people gathering and talking to friends, and the preoccupation in peoples conversation is around world issues - so, YOU aren't given a mention like you usually would be.
Which leaves lots of dog trainers without an income, and without an end date in sight.
Now, some folk can just sit back and ride this out because their work doesn't bare the burden of having to support a family, but for most trainers, you need a flippin income!
Not having a signature offer option when clients reach out to you, is robbing THEM of your best work, and robbing YOU right out of your own pocket.
It keeps you doubting you value and forever uncomfortable about raising your prices.
It means explaining your value to a client and "selling yourself" is really difficult and feels... icky.
Then there comes our ethical dilemma.
"Is it even OK to charge higher prices - it feels really counter intuitive if I want to help MORE dogs??"
When I was a rookie trainer, the thing which got to me more than anything was not being able to help all the dogs of the clients who couldn't afford my rates.
I could only be in so many places as l at once, but the dilemma of choosing clients who could afford me drove me crazy!
After I was able to create a Signature Offer for the clients who wanted and could afford my high level services, I had the time and emotional energy to create three entirely free resources for the other owners I cared about. I created:
- Understanding your dog - Your Border Collie - Lost Dog 101
I still get messages everyday about how these resources are changing dogs lives all over the world.
I wouldn't have been able to do that without the system I now teach to my students, and that I'm now going to teach you, if you want to learn.
Every dog trainer should have a signature offer in their tool kit, so they can access consistent income, and give their clients an extraordinary experience.
But there is a bit more to it.
After you create your signature offer, you need to learn how to attract clients who want to spend in today's climate, and finally, you need to know how to talk about the value you offer.
Because most dog trainers HATE selling themselves #amirite
Join me in a free Masterclass: Design & Sell Your Signiture Offer and lets get you rocking and rolling through this virus and onward to a thriving business.
See you in there, Christina x